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Botanica

Project Overview:

Botanics Watch, also known as Bear Essentials, partnered with me to develop a bold, visually driven campaign for the launch of their limited-edition watch series. The objective was clear — to create a cinematic reel that not only showcased craftsmanship and design, but evoked emotion, exclusivity, and urgency.

From conceptualization to final delivery, I directed, filmed, and edited the entire production while managing the brand’s Instagram strategy and rollout. The campaign leveraged psychological storytelling to tap into desire and scarcity — turning a simple product release into an aspirational lifestyle moment.

The result was a complete sell-out within 23 hours, generating over £3,000 in direct sales and positioning Botanics Watch as a premium emerging brand with a loyal and highly engaged community.

Objective:

To create a high-impact visual campaign that launched Botanics Watch’s limited-edition timepiece as a symbol of craftsmanship, exclusivity, and lifestyle aspiration.

Challenges:

Lack of Brand Storytelling Framework: Botanics Watch had strong products but no visual narrative to communicate their value.
I needed to establish a brand tone that merged craftsmanship with emotion — shifting the audience’s perception from a product-based brand to a lifestyle-led identity.
Limited Launch Window: The campaign had to drive urgency and conversions within hours of release. With only a short promotional window, I was tasked with producing, editing, and deploying a high-quality cinematic reel that immediately captured attention and converted viewers into buyers.
Minimal Social Presence and Awareness: The brand had little traction or audience anticipation prior to launch. I had to build momentum from scratch — crafting a psychology-driven social media rollout that leveraged scarcity, storytelling, and visual allure to ignite engagement and drive immediate sales.

Design Process:

Research & Discovery
Concept Development
Design & Layout
Filming/Editing
Distribution & Implementation
Feedback & Refinement

Outcome:

The launch campaign delivered exceptional performance and tangible results. Within just 23 hours of release, the limited-edition watch collection completely sold out, generating over £3,000 in direct sales and establishing the brand’s credibility in the premium accessories market.

The cinematic reel positioned Botanics Watch as a modern, aspirational lifestyle brand, elevating perception from a niche start-up to a boutique label with emotional depth and visual sophistication.

This project not only transformed the brand’s storytelling identity but also proved the power of strategic content execution — blending creativity, scarcity psychology, and data-driven rollout to achieve measurable impact.

Key Achievements:

Sold Out in Under 24 Hours
Executed a high-converting campaign that sold out the limited-edition collection within 23 hours, generating £3,000+ in direct sales.
Repositioned the Brand as Premium
Elevated Botanics Watch from a small lifestyle label to a recognizable premium micro-brand, blending cinematic visuals with psychological storytelling.
Built a Scalable Social Framework
Developed a repeatable launch strategy through high-impact short-form content and optimized rollout systems, establishing a foundation for future campaigns and collaborations.